Glossary
Marketing jargon, decoded.
40 terms across WhatsApp, RCS, SMS, email, sales and ads, each explained in one plain sentence first, then with an example you can use.
Written by the team that sets these up for customers every day.
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A to Z
Find a word in a second.
40 terms
B
C
- ChatbotA chatbot is software that answers customer messages automatically, using menus, rules or AI, often on WhatsApp, websites and messaging apps.
- Click-to-callClick-to-call lets users start a phone call by clicking a number or button, from a CRM screen, website or ad, often with automatic call logging.
- Click-to-WhatsApp adsClick-to-WhatsApp ads are Facebook and Instagram ads that open a WhatsApp chat with the business instead of a website.
- CPCCPC (cost per click) is what you pay on average each time someone clicks your ad: total ad spend divided by the number of clicks.
- CRMA CRM (Customer Relationship Management) system stores leads, customers, conversations, tasks and deals in one place to manage sales and relationships.
- Cross-platform appA cross-platform app is built from one codebase that runs on multiple platforms, typically Android and iOS, using frameworks like Flutter or React Native.
D
- Data extractionData extraction is collecting structured information, like publicly listed business details, from sources such as maps and directories into a spreadsheet.
- DKIMDKIM adds a cryptographic signature to emails so receivers can verify they came from your domain and weren't altered in transit.
- DLT registrationDLT registration is India's TRAI-mandated process of registering businesses, sender IDs and SMS templates on telecom operators' blockchain-based platforms.
- DMARCDMARC tells receiving mail servers what to do with emails that fail SPF or DKIM checks, and sends reports on who is sending as your domain.
- DPDP ActIndia's Digital Personal Data Protection Act, 2023 sets rules for how organisations collect, use, store and protect individuals' digital personal data.
E
G
- GEO (Generative Engine Optimization)GEO is the practice of structuring content so AI answer engines like ChatGPT, Gemini and Perplexity understand, trust and cite it.
- Green tick verificationWhatsApp's verified badge (once green, now blue) shows a business account has been verified by Meta. It requires the API, Meta verification and notability.
- GST invoiceA GST invoice is a tax invoice issued by a GST-registered business in India, showing GSTIN, HSN/SAC codes, taxable value and GST breakup.
H
I
L
- Landing pageA landing page is a focused web page built for one goal, like capturing leads or selling an offer, usually linked from ads, emails or social posts.
- Lead generationLead generation is the process of attracting and capturing potential customers' interest and contact details so sales can follow up.
- Lead scoringLead scoring assigns points to leads based on fit and behaviour so sales teams can prioritise the prospects most likely to buy.
- List hygieneList hygiene is the practice of keeping contact lists clean: validating addresses, removing bounces, honouring opt-outs and pruning inactive contacts.
M
O
R
- RCSRCS (Rich Communication Services) upgrades SMS with images, carousels, buttons, read receipts and verified brand senders in the default messaging app.
- Rich cardAn RCS rich card is a message unit combining media, a title, a description and action buttons, which can be stacked into a swipeable carousel.
- ROASROAS (Return on Ad Spend) measures revenue earned for every rupee spent on advertising: revenue from ads divided by ad spend.
S
- Sales pipelineA sales pipeline is a visual view of all open deals organised by stage, from new lead to won or lost, used to manage and forecast sales.
- Sender IDA sender ID (SMS header) is the short name that appears as the sender of a business SMS, such as 'URBNTH', instead of a phone number.
- Session messageA session or service message is a free-form WhatsApp reply sent within 24 hours of the customer's last message; 1,000 a month are free per number.
- SIM-based SMSSIM-based SMS sends text messages through connected Android phones and their SIM plans, managed from a cloud dashboard.
- SMS fallbackSMS fallback automatically sends a plain SMS when a richer message (like RCS) can't be delivered, so customers still receive the information.
- SMTPSMTP (Simple Mail Transfer Protocol) is the standard used to send email from one server to another. An SMTP server is the service that sends your emails.
- SPFSPF (Sender Policy Framework) is a DNS record listing which mail servers are allowed to send email for your domain, helping prevent spoofing.
T
U
- UGCUGC (user-generated content) is content made by customers or creators in an authentic, non-polished style: reviews, unboxings, testimonials and UGC-style ads.
- UTM parametersUTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign) so analytics tools can show which campaign sent each visitor.
W
- WhatsApp Business APIThe WhatsApp Business API (WhatsApp Business Platform) lets businesses message customers at scale with templates, chatbots, team inboxes and integrations.
- WhatsApp FlowsWhatsApp Flows are app-like forms and screens (pickers, dropdowns, date selectors) that open inside a WhatsApp chat to collect structured data.
By topic
Every term belongs to a job.
Each word here is something an app in RapBooster does for you. See the app behind the topic.
- WhatsAppThe Business API, templates, green ticks, conversation pricing and click-to-chat.9 terms · see the app →
- EmailSPF, DKIM, DMARC, warm-up, bounce and spam rates: what gets you to the inbox.7 terms · see the app →
- RCS and SMSRich, verified business messages and the rules for texts.6 terms · see the app →
- Leads and salesPipelines, lead scoring, follow-ups, IVR and click-to-call.6 terms · see the app →
- Ads and growthCTR, CPL, ROAS, attribution and the numbers behind a campaign.6 terms · see the app →
WhatsApp
Email
RCS and SMS
Leads and sales
Ads and growthFree tools
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