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Glossary · 40 terms

What Is GEO (Generative Engine Optimization)?

GEO is the practice of structuring content so AI answer engines like ChatGPT, Gemini and Perplexity understand, trust and cite it.

DefinitionGEO (Generative Engine Optimization)

GEO is the practice of structuring content so AI answer engines like ChatGPT, Gemini and Perplexity understand, trust and cite it.

GEO (Generative Engine Optimization) is the practice of making your content easy for AI answer engines (such as ChatGPT, Google's AI Overviews, Gemini and Perplexity) to find, understand, trust and cite when they generate answers. It builds on SEO but focuses on being quoted in AI answers, not only ranked in blue links.

Why it matters

More people ask AI assistants for recommendations and explanations. If your brand's facts, prices and expertise aren't clear and consistent online, AI answers may skip you or get you wrong.

Core GEO practices

  • Answer-first writing: a direct 40–60 word answer at the top of each page
  • Clear facts: prices, features and policies in tables and consistent wording
  • Structured data: schema markup (Organization, Product, FAQ, Article)
  • Entity consistency: same name, address and descriptions across your site, social profiles and listings
  • Authority signals: original research, expert authorship, citations and reviews
  • Machine-readable summaries: files such as llms.txt that summarise your site for AI crawlers
  • Crawlability: don't block reputable AI crawlers you want to be cited by

GEO vs SEO

SEO GEO
Rank pages in search results Be cited in AI-generated answers
Keywords and backlinks Clear facts, entities and trust
Clicks as the main outcome Mentions, citations and assisted conversions

The two overlap heavily: good SEO is the foundation of GEO.

Example

A CRM company publishes a pricing page with a plain-language summary, a price table, FAQ schema and consistent product names. AI assistants then quote its prices accurately in comparison answers.

Landing page · UTM parameters

Keep going

The next word along.

← Previous termEmail deliverabilityEmail deliverability is your ability to land emails in the inbox rather than spam. Bounce rate, the share of emails that fail to deliver, is a key signal.Next term →Green tick verificationWhatsApp's verified badge (once green, now blue) shows a business account has been verified by Meta. It requires the API, Meta verification and notability.

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