A rich card is an RCS message format that bundles an image or video, a title, a short description and up to several action buttons into one visual card. Multiple rich cards can be combined into a carousel that customers swipe through, like a mini product catalogue inside their messaging app.
Why it matters
Rich cards turn a text message into a shoppable, clickable experience:
- Show a product, offer or event visually
- Let customers act instantly: buy, book, call, get directions or reply
- Track which card and which button got clicks
Anatomy of a rich card
- Media: an image, GIF or short video
- Title: the headline, short and clear
- Description: one or two lines of detail
- Buttons / suggestions: "Shop now", "Call us", "Get directions", "Remind me"
Example
A fashion brand sends a carousel of four new-arrival cards, each with "View" and "Buy" buttons, to opted-in customers. The brand sees which product drew the most taps and restocks accordingly.
Cost note
On RapBooster, rich messages to Indian numbers cost ₹0.45 each from credits (excl. GST); the RCS app itself is free.
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