Green tick verification is the popular name for WhatsApp's verified business badge, a checkmark next to a business name showing Meta has confirmed the account belongs to a notable, authentic brand. The badge used to be green and is now blue, matching Facebook and Instagram.
Why it matters
Verification builds trust in a channel full of impersonation scams. Verified businesses show their name even to people who haven't saved the number, which is helpful for OTPs, payments and delivery updates.
Requirements (simplified)
- An account on the WhatsApp Business API
- A verified Meta Business account
- Two-step verification on the number
- A notable brand, usually shown through independent press coverage
- A healthy messaging quality history
Nobody can guarantee approval; Meta decides.
Example
A national restaurant chain with coverage in major newspapers applies through its provider and gets verified. A new local bakery is typically asked to build more notability first.
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