UGC (user-generated content) is content created by customers or independent creators rather than the brand: reviews, unboxing videos, testimonials, photos and social posts. In advertising, "UGC-style ads" are videos made by creators or actors that deliberately look authentic and phone-shot, not like polished commercials.
Why it matters
- Trust: people believe people more than brands
- Native feel: UGC blends into Reels, Shorts and stories, so it's less "ad-like"
- Cost-effective: one shoot can give many ad variations
- Testing: easy to try multiple hooks and scripts
Types of UGC
- Organic UGC: real customers tagging you, reviews, testimonials (ask permission before reusing)
- Creator UGC: paid creators making authentic-style content for your brand
- UGC-style ads: scripted, casual videos with actors or creators
Best practices
- Hook in the first 1–2 seconds
- Show the product in use, with a real problem and a real result
- Add captions (many people watch on mute)
- Get written permission to use customer content
- Don't script fake reviews or claims
In RapBooster
RapBooster's Real-human video starts at ₹50,000 per video, and the Reels Pack is ₹20,000/mo for 8 reels (excl. GST).
Example
A skincare brand runs three UGC-style reels with different hooks ("My 30-day routine", "Dermat-approved?", "Under ₹999"), then scales the best-performing one.
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