A BSP (Business Solution Provider) is a company approved by Meta to help businesses access and use the WhatsApp Business API. BSPs handle onboarding, number registration and billing, and usually provide software on top: dashboards, broadcasts, chatbots, team inboxes and integrations.
Why it matters
Most businesses don't connect to the API directly because it takes developer work. A BSP or tech provider makes the API usable on day one. When comparing providers, look at:
- Platform fee and per-message markup
- Features: chatbot, Flows, catalogue, payments, team inbox
- Integrations: CRM, Shopify, WooCommerce, Sheets
- Support and onboarding speed
- Transparency of Meta charges
Example
A retailer signs up with a provider, verifies its Meta Business account, connects its number, and starts sending approved templates within a day, without writing any code.
How RapBooster fits
RapBooster is a Meta Business Partner offering WhatsApp Marketing as a plan per number (see pricing); Meta bills its message charges to you directly and RapBooster adds nothing per message.
Related terms
WhatsApp Business API · Green tick verification · Meta conversation pricing
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