WhatsApp Flows are interactive, app-like screens inside a WhatsApp chat (forms, dropdowns, date pickers, checkboxes) that let customers book, register, apply or give feedback without leaving WhatsApp. The answers arrive as structured data a business can send to its CRM or spreadsheet.
Why it matters
Collecting information by chat is messy: people skip questions, reply in fragments or send voice notes. Flows give customers a tidy form with taps instead of typing, which usually means more completions and cleaner data.
Common uses
- Lead qualification (budget, location, timeline)
- Appointment and table bookings
- Event and webinar registrations
- Feedback surveys
- Loan or insurance enquiries
Example
A dental clinic's chatbot offers "Book appointment". A Flow opens: choose a service, pick a date and an available slot, confirm. The booking lands in the clinic's CRM and a reminder is scheduled automatically.
Related terms
Chatbot · Lead generation · WhatsApp Business API
Guide: WhatsApp Flows explained.
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