The short answer.
The email spam checker scores your subject line and body from 0 (clean) to 100 (spammy) using rule-based checks: spam trigger words, ALL-CAPS, excessive punctuation and emoji, subject length, link-heavy copy and missing unsubscribe text. It highlights each issue so you can fix it and protect your sender reputation.
What actually lands you in spam
Content is only one part of deliverability. Authentication (SPF, DKIM, DMARC), sender reputation, list hygiene and engagement matter even more. But spammy content is the easiest thing to fix: urgency pressure, “100% free” claims, money-making language, shouty capitals and a wall of links all raise red flags with filters and readers alike.
Subject line sweet spot
Aim for about 30–50 characters and 4–9 words, at most one emoji, and a clear reason to open. Personalisation (the first name or city) helps. Test two subject lines against each other instead of guessing.