50 WhatsApp Message Templates for Real Estate

Here are 50 copy-ready WhatsApp templates for real estate, covering enquiries, site visits, follow-ups, launches, payments, possession and referrals. Variables use Meta's {{1}} format, so map them to your CRM fields (name, project, date). Submit them as templates in the WhatsApp Business API, and send marketing ones only to opted-in contacts.

How to use this pack: copy a template, adjust the tone to your brand, add buttons, and submit it for approval. Our free template previewer shows how it will look in chat. Tips on approval: WhatsApp template approval guide.

1. New enquiry (instant replies)

1. Hi {{1}}! 👋 Thanks for your interest in {{2}}. Here's the brochure and price sheet. When would you like to visit the site?
[Buttons: Book site visit | Get price list | Talk to agent]

2. Hello {{1}}, you enquired about {{2}} BHK homes in {{3}}. Starting price: ₹{{4}} (all-inclusive). Shall I share the floor plans?

3. Hi {{1}}, thanks for reaching out on {{2}}! I'm {{3}}, your property advisor. What's your budget range? [Under ₹50L | ₹50L–1Cr | ₹1Cr+]

4. Namaste {{1}} 🙏 Here's a 60-second walkthrough of {{2}}. Reply VISIT to book a free site tour with pickup.

5. Hi {{1}}! Are you looking to buy for self-use or investment? Reply 1 for self-use, 2 for investment, and I'll share the best-matched units.

2. Site visits

6. ✅ Site visit confirmed, {{1}}! 📍 {{2}} 🗓 {{3}} at {{4}}. Location pin: {{5}}. Reply RESCHEDULE to change.

7. Reminder: your visit to {{1}} is tomorrow at {{2}}. Our advisor {{3}} ({{4}}) will meet you at the sales lounge.

8. Hi {{1}}, our cab will pick you up at {{2}} from {{3}}. Driver: {{4}}. Have a great visit!

9. We're ready for you, {{1}}! Please share your live location when you leave so we can guide you in.

10. Thanks for visiting {{1}} today, {{2}}! 🏡 How did you like the {{3}} unit? Rate your visit 1–5.

3. Follow-ups

11. Hi {{1}}, just checking in on your home search. Any questions about {{2}} I can answer?

12. {{1}}, the {{2}} facing unit you liked on floor {{3}} is still available, but 2 others are shortlisted. Want me to hold it for 48 hours?

13. Hi {{1}}! Here's the cost sheet for unit {{2}} with loan EMI estimates. 📄 [Document]

14. Quick question, {{1}}: what's stopping you from booking? [Price | Location | Timing | Still comparing]

15. Hi {{1}}, a client just like you bought in {{2}} last week. Here's why they chose it: {{3}}.

16. {{1}}, bank pre-approved loans are available for {{2}} from {{3}} at special rates. Want a free eligibility check?

17. Hi {{1}}, it's been a while! New inventory just opened in {{2}}. Should I share the details?

4. Launches and offers (marketing, opt-in only)

18. 🚀 New launch: {{1}} in {{2}}! Pre-launch prices from ₹{{3}}. EOI window closes {{4}}. [Get details]

19. 🎉 Festive offer at {{1}}: {{2}} on bookings till {{3}}. Limited units. [Book visit]

20. Only {{1}} units left in Tower {{2}}! Prices revise on {{3}}. Reply HOLD to reserve a visit slot.

21. Invest ₹{{1}} now, pay the rest at possession. The {{2}} payment plan is available at {{3}} this month only.

22. Weekend open house at {{1}} 🏡 Sat–Sun, 10am–6pm. Snacks, kids' zone and on-spot offers. [Register]

23. Price-drop alert, {{1}}: {{2}} BHK at {{3}} is now ₹{{4}}. [See unit]

5. Booking and documentation (utility)

24. 🎊 Congratulations {{1}}! Your booking for unit {{2}} at {{3}} is confirmed. Booking ID: {{4}}.

25. Hi {{1}}, please share these documents to complete your booking: PAN, Aadhaar, 2 photos. Upload here: {{2}}

26. Your allotment letter for unit {{1}} is ready. 📄 [Document]

27. Hi {{1}}, your agreement signing is scheduled on {{2}} at {{3}}. Please carry original ID proofs.

28. Your home loan file with {{1}} has been submitted. Reference: {{2}}. We'll update you within {{3}} working days.

6. Payments (utility)

29. Hi {{1}}, a gentle reminder: instalment {{2}} of ₹{{3}} for unit {{4}} is due on {{5}}. Pay securely: {{6}}

30. ✅ Payment received! ₹{{1}} for unit {{2}} on {{3}}. Receipt: {{4}}

31. Hi {{1}}, your demand letter for the {{2}} construction milestone is attached. Amount due: ₹{{3}} by {{4}}.

32. {{1}}, your payment of ₹{{2}} is overdue by {{3}} days. Please pay to avoid interest charges. Need help? Reply HELP.

33. Your GST invoice for payment {{1}} is attached. 📄 [Document]

7. Construction updates

34. 🏗 Construction update, {{1}}: {{2}} has reached {{3}}. See this month's photos 📸 [Image]

35. Hi {{1}}! Here's a drone video of {{2}}'s progress this month 🎥

36. Milestone reached: slab casting for Tower {{1}} is complete. Next: {{2}} by {{3}}.

37. {{1}}, your quarterly project report for {{2}} is attached. 📄

8. Possession and handover

38. 🔑 Great news, {{1}}! Possession of unit {{2}} begins on {{3}}. Book your handover slot: {{4}}

39. Hi {{1}}, your handover is scheduled on {{2}} at {{3}}. Please bring: ID proof, final payment receipt and the allotment letter.

40. Welcome home, {{1}}! 🏡 Here's your owner's manual and the maintenance helpdesk number: {{2}}

41. Hi {{1}}, how was your handover experience? Rate us 1–5. Your feedback helps.

9. Post-sale and community

42. Hi {{1}}, society maintenance for {{2}} is due on {{3}}. Amount: ₹{{4}}. Pay: {{5}}

43. 🎉 You're invited to the {{1}} residents' meet-up on {{2}}!

44. Need an interior designer, movers or home insurance? Our trusted partners offer {{1}} residents special rates. Reply YES.

45. Hi {{1}}, it's been one year in your new home! 🎂 Thank you for trusting {{2}}.

10. Referrals and reviews

46. {{1}}, love your home? Refer a friend to {{2}} and get {{3}} when they book. Just share their name and number.

47. Hi {{1}}, could you leave us a quick Google review? It takes 30 seconds: {{2}} 🙏

48. Thank you for referring {{1}}, {{2}}! We'll keep you posted on their journey.

49. Your referral reward of {{1}} has been credited, {{2}}. 🎁

50. Hi {{1}}, planning to invest again? Our upcoming project {{2}} has an exclusive pre-launch window for existing customers.

Best practices for real estate on WhatsApp

• Reply within 5 minutes: property leads go cold fast. Automate the first response.
• Send brochures as PDFs and walkthroughs as short videos (under 60 seconds).
• Qualify early with budget, location and timeline buttons.
• Tag leads in your CRM by project, budget and stage.
• Respect frequency: at most 1–2 marketing messages a week.
• Follow RERA and ASCI rules: accurate prices, RERA numbers where required, no misleading claims.

Pair these templates with RapBooster WhatsApp Marketing (a plan per number, see pricing) and a real-estate-ready CRM. Read the full WhatsApp marketing for real estate playbook, or see the real estate industry page.