20 RCS Rich Card Ideas With Copy

RCS rich cards turn a plain text message into a mini app card: an image or video, a title, a description and tappable buttons, from a verified brand sender in the phone's default Messages app. Below are 20 rich-card and carousel ideas with ready copy across retail, D2C, travel, finance, education and services. Plan a follow-up on another channel for devices without RCS.

New to RCS? Start with what is RCS messaging and RCS vs SMS vs WhatsApp.

Copy guidelines

Retail and D2C

1. NEW ARRIVAL CARD
Title: New drop is here 🔥
Description: The {{collection}} collection is live. Sizes selling fast.
Buttons: [Shop now] [See lookbook]

2. PRODUCT CAROUSEL (swipe 4 products)
Card title: {{product}} · ₹{{price}}
Description: {{one-line benefit}}
Buttons: [Buy] [Details]

3. ABANDONED CART
Title: Still thinking it over?
Description: Your {{product}} is waiting. Free delivery if you order today.
Buttons: [Complete order] [Chat with us]

4. BACK IN STOCK
Title: It's back! 🙌
Description: {{product}} is restocked in your size.
Buttons: [Grab it] [Notify me next time]

5. FESTIVE SALE
Title: Diwali Sale: up to 50% off 🪔
Description: Handpicked gifts from ₹{{price}}. Ends {{date}}.
Buttons: [Shop the sale] [Gift guide]

Travel and hospitality

6. DESTINATION CAROUSEL
Card title: {{city}} · {{nights}}N from ₹{{price}}
Description: Flights + stay + transfers.
Buttons: [View itinerary] [Talk to expert]

7. BOOKING CONFIRMATION
Title: You're all set, {{name}} ✈️
Description: {{hotel}}, {{dates}}. Check-in from 2 pm.
Buttons: [Get directions] [Add to calendar]

8. RESTAURANT RESERVATION
Title: Table for {{n}} confirmed 🍽
Description: {{date}} at {{time}}, {{restaurant}}.
Buttons: [Directions] [Call] [Change booking]

Finance and insurance

9. POLICY RENEWAL
Title: Renew in 60 seconds
Description: Your {{policy}} expires on {{date}}. Keep your cover active.
Buttons: [Renew now] [Call advisor]

10. LOAN OFFER (opt-in only)
Title: Pre-approved offer for you
Description: Up to ₹{{amount}} at attractive rates. T&C apply.
Buttons: [Check eligibility] [Talk to us]

11. PAYMENT REMINDER
Title: EMI due on {{date}}
Description: ₹{{amount}} for loan {{id}}. Pay securely in two taps.
Buttons: [Pay now] [Get statement]

Education

12. ADMISSIONS CAROUSEL
Card title: {{course}} · starts {{date}}
Description: Live classes + mentorship. Limited seats.
Buttons: [Book demo] [Download brochure]

13. RESULT ANNOUNCEMENT
Title: Results are out 🎉
Description: Check {{student}}'s scores for {{exam}}.
Buttons: [View results] [Book counselling]

Services and local business

14. APPOINTMENT REMINDER
Title: See you tomorrow, {{name}}
Description: {{service}} at {{time}}, {{location}}.
Buttons: [Confirm] [Reschedule] [Directions]

15. SERVICE PLANS CAROUSEL
Card title: {{plan}} · ₹{{price}}/mo
Description: {{top 2 features}}
Buttons: [Choose plan] [Compare plans]

16. FEEDBACK
Title: How did we do?
Description: Tap to rate your {{service}} experience.
Buttons: [⭐⭐⭐⭐⭐] [⭐⭐⭐] [Talk to manager]

17. REVIEW REQUEST
Title: Loved the experience?
Description: A 30-second Google review helps us a lot 🙏
Buttons: [Leave a review]

Events and B2B

18. EVENT INVITE
Title: You're invited 🎟
Description: {{event}} on {{date}}, {{venue}}.
Buttons: [RSVP] [Add to calendar] [Location]

19. WEBINAR REMINDER
Title: Starts in 1 hour
Description: {{topic}} with {{speaker}}.
Buttons: [Join now] [Watch later]

20. PRODUCT DEMO (B2B)
Title: See {{product}} in action
Description: 15-minute live demo, tailored to your team.
Buttons: [Book demo] [Watch 2-min video]

Tips

• Test on multiple Android devices and carriers; preview how the card looks on a phone without RCS too.
• Use UTM-tagged links on buttons. Build them with the free UTM builder.
• Keep media light for fast loading.
• Get brand verification first. See RCS brand verification.

RapBooster RCS: the app is free and messages are paid from credits, at per-country rates (excl. GST). See pricing.