How to Get Your Brand Verified for RCS

RCS brand verification confirms to Google and the carriers that you own the brand behind your RCS agent, so customers see your logo, name and a verified badge instead of an unknown number. You submit brand assets, business details, contact info and authorisation proof; your provider submits them for review; carriers approve and launch the agent.

Why verification matters

SMS spoofing is common, and customers are wary of messages that just show a header. A verified RCS agent shows:

• Your brand name and logo at the top of the conversation
• A verified checkmark
• Your description, website, phone and email in the agent info

That's a big trust upgrade for banks, delivery, education and e-commerce brands.

What do you need to prepare?

The verification steps

1. Create the agent in RapBooster with your assets.
2. Describe use cases and share sample messages.
3. Brand verification: confirmation that the person applying is authorised by the brand.
4. Carrier review: carriers check the agent and approve launch on their networks.
5. Testing: send to test devices before going live.
6. Launch to opted-in customers.

Why do applications get rejected?

• Name mismatch: the agent name doesn't match your website or documents
• Low-quality logo: blurry, cropped or with tiny text
• Missing privacy policy: always link a live policy page
• Vague use cases: "marketing" isn't enough; describe real messages
• No authorisation letter for agency-submitted agents

Tips for faster approval

• Use the same brand name everywhere: website, GST, social media, agent
• Keep your website live and HTTPS-secured
• Provide clear sample messages that follow consent rules
• Respond quickly to reviewer questions

What does it cost?

Verification support is included with the RapBooster RCS app, which is free; messages are paid from credits, with India rates starting at ₹0.30 (excl. GST). See RCS pricing by country.

Asset specifications checklist

Before you start, gather these in one folder:

• Logo: square, high-resolution PNG, with no tiny text, readable when shown in a small circle
• Banner image: wide format, brand imagery without critical text near the edges
• Brand colour: one primary hex code with enough contrast against white text
• Agent name: your brand name exactly as customers know it (a short limit applies)
• Description: one to two plain-language lines about what you do
• Links: website, privacy policy, terms of service
• Contacts: customer-support phone and email that actually work
• Documents: GST certificate or incorporation proof and an authorisation letter if an agency is applying
• Sample messages: 3–5 realistic examples for each use case

A sample use-case description that works

We are UrbanThread, an Indian fashion retailer. We'll use RCS to send order confirmations and shipping updates to customers who purchase on urbanthread.in, and promotional carousels (new arrivals, sales) to customers who opted in to marketing at checkout. Customers can reply STOP to opt out at any time.

It's clear, specific and mentions consent, which is exactly what reviewers look for.

After you're verified

• Test on several devices before launching to your full list.
• Keep assets current. If you rebrand, update your agent too.
• Protect your reputation. Send relevant messages to consenting customers. Complaints can affect your agent.
• Monitor performance in RapBooster: delivery, read and click rates by campaign.

How long does it take with RapBooster?

We prepare and submit your agent and follow up with reviewers. Timelines depend on carriers and countries; complete, consistent applications move fastest.

The bottom line

Verification is mostly about consistency and completeness. Prepare clean assets, match your brand details everywhere, describe real use cases, and let your provider handle the carrier back-and-forth. Then enjoy messages that look as official as your brand.