40 WhatsApp Templates for E-commerce (Cart, COD, Delivery)

These 40 WhatsApp templates for e-commerce cover abandoned carts, COD confirmation, order and shipping updates, delivery, returns, reviews and win-back offers. Variables use Meta's {{1}} format. Order updates are typically utility templates; cart nudges and offers are marketing and need opt-in, which you can collect with a checkbox at checkout.

Preview any template in our free WhatsApp template previewer before submitting it.

1. Abandoned cart (marketing, opt-in)

1. Hi {{1}}! 🛒 You left {{2}} in your cart. It's still waiting for you. [Complete order]

2. {{1}}, your cart is about to expire ⏳ {{2}} is selling fast. Checkout in 1 tap: {{3}}

3. Still thinking, {{1}}? Here's {{2}} off your cart for the next 24 hours. Code: {{3}} [Complete order]

4. Hey {{1}}, need help choosing a size or colour? Reply here and our team will help you in minutes. 💬

5. {{1}}, free delivery on your cart today only 🚚 [Checkout now]

2. Order confirmation and COD (utility)

6. ✅ Order confirmed! Hi {{1}}, your order #{{2}} for ₹{{3}} is placed. We'll notify you when it ships.

7. Hi {{1}}, please confirm your Cash on Delivery order #{{2}} for ₹{{3}}. [Confirm order | Cancel order]

8. Thanks {{1}}! Your COD order #{{2}} is confirmed and will ship within {{3}} days.

9. Hi {{1}}, prefer prepaid? Pay ₹{{2}} online now and get {{3}} off + faster dispatch. [Pay now]

10. We couldn't confirm your COD order #{{1}}, {{2}}. Please tap Confirm, or we'll cancel it in 12 hours. [Confirm]

3. Shipping and tracking (utility)

11. 📦 Shipped! Your order #{{1}} is on its way via {{2}}. Track: {{3}}

12. Hi {{1}}, your order #{{2}} is out for delivery today 🚚 Please keep ₹{{3}} ready (COD).

13. Delivery attempt failed for order #{{1}}. Reschedule: {{2}} [Reschedule]

14. Your order #{{1}} is delayed due to {{2}}. New expected date: {{3}}. Sorry for the wait 🙏

15. Hi {{1}}, please share your exact address pin so our courier can find you easily. 📍

4. Delivered and after-sale

16. 🎉 Delivered! Hi {{1}}, hope you love your {{2}}. Need help? Reply here anytime.

17. Here's how to get the most from your {{1}}: {{2}} 🎥

18. Hi {{1}}, how's your {{2}}? Rate it ⭐1–5 and get {{3}} off your next order.

19. Loved it? Share a photo with #{{1}} and get featured on our page! 📸

20. Your warranty for {{1}} is active till {{2}}. Save this message for your records.

5. Returns and refunds (utility)

21. Return request received for order #{{1}}. Pickup scheduled on {{2}}.

22. Hi {{1}}, your pickup for order #{{2}} is completed. Refund will be processed in {{3}} days.

23. 💸 Refund of ₹{{1}} processed to your {{2}}. It may take 5–7 working days to reflect.

24. Exchange confirmed! Your new {{1}} (size {{2}}) ships on {{3}}.

25. We're sorry {{1}} didn't work out, {{2}}. Could you tell us why? [Size | Quality | Not as shown | Other]

6. Payments

26. Hi {{1}}, your payment of ₹{{2}} for order #{{3}} failed. Try again: {{4}}

27. Payment received ✅ ₹{{1}} for order #{{2}}. Invoice: {{3}}

28. Pay for your order via UPI in one tap: {{1}}

7. Win-back and loyalty (marketing, opt-in)

29. We miss you, {{1}}! 💙 Here's {{2}} off your next order. Code: {{3}} (valid 7 days)

30. Restocked! 🔥 {{1}} is back, in your size {{2}}. [Shop now]

31. Hi {{1}}, it's time to reorder {{2}}. Tap to repeat your last order: {{3}}

32. 🎁 Happy birthday {{1}}! Enjoy {{2}} off this week.

33. You've earned {{1}} loyalty points, {{2}}! Redeem on your next order.

34. VIP early access 🌟 Our {{1}} sale starts early for you, {{2}}. [Shop now]

8. Launches and sales (marketing, opt-in)

35. 🚀 New drop: {{1}} is live! Limited stock. [Shop the collection]

36. ⏰ Sale ends tonight! Up to {{1}} off on {{2}}. [Shop now]

37. Diwali gifting made easy 🪔 Curated boxes from ₹{{1}}. [See gift boxes]

38. Flash sale 🔥 {{1}} at ₹{{2}} for the next 3 hours only.

39. Buy 2, get 1 free on {{1}} this weekend. [Shop]

40. Hi {{1}}, here's your personalised pick: {{2}}. Picked for you based on your last order.

Tips that lift results

• Collect opt-in at checkout ("Get order updates and offers on WhatsApp").
• Always confirm COD orders before dispatch to reduce RTO.
• Use the WhatsApp catalogue so customers can browse and buy in chat. See WhatsApp catalogue for business.
• Cap marketing at about 2 messages a week per customer.
• Track with UTMs: tag every link. See UTM parameters guide.

Automate all of this with RapBooster WhatsApp Marketing (a plan per number; Meta bills its message fees directly; see pricing), with a free trial. Full playbook: WhatsApp abandoned cart recovery.