Social media management in India costs roughly ₹8,000 to ₹75,000+ per month in 2026. Where a package lands depends on how many platforms, how many posts and reels, whether comments and DMs are handled, and how deep the reporting goes. A fair small-business package, covering Instagram and Facebook with about 12–20 posts, a handful of reels and comment replies, usually falls between ₹12,000 and ₹30,000 a month, with ad spend billed separately.
Typical package tiers
| Tier | Monthly price range | Platforms | Output | Community management |
|---|---|---|---|---|
| Basic | ₹8,000–₹15,000 | 1–2 | 8–12 posts, 0–4 reels | Minimal |
| Standard | ₹15,000–₹35,000 | 2–3 | 15–20 posts, 4–8 reels | Business hours |
| Premium | ₹35,000–₹75,000+ | 3–4 incl. YouTube | 25–30 posts, 8–12+ reels, long-form edits | Daily, sometimes 7 days a week |
What a good SMM package includes
- Strategy: audience, content pillars and a monthly calendar
- Ideas and trend research: not recycled templates
- Design and video: posts, carousels, reels and stories
- Copy: captions, hashtags and CTAs
- Scheduling and posting at the right times
- Community management: replying to comments and DMs
- Reporting: reach, engagement, followers, link clicks and leads, with insights, not just screenshots
- Ads coordination: boosting top posts, or handing off to a performance team
RapBooster SMM plans (excl. GST)
| Plan | Price/month | Platforms | Monthly output |
|---|---|---|---|
| Starter | ₹14,999 | Instagram + Facebook | 12 posts + 4 reels, comment replies in business hours |
| Growth | ₹29,999 | IG + FB + LinkedIn | 20 posts + 8 reels, trend research |
| Pro | ₹54,999 | IG + FB + LinkedIn + YouTube | 30 posts + 12 reels, 2 YouTube long-form edits + Shorts |
See the latest SMM plans or get a custom quote.
Red flags when comparing quotes
- "Guaranteed followers" usually means bots, which hurts reach.
- No content approval process: you should see posts before they go live.
- Vague deliverables like "regular posting".
- Ad spend bundled into the fee with no transparency.
- No access to your own accounts: always own your pages and ad accounts.
- Long lock-ins without performance reviews.
How to compare two quotes fairly
- List the deliverables per month side by side (posts, reels, stories, platforms).
- Check who creates the videos and whether shooting is included.
- Confirm response times for comments and DMs.
- Ask for sample reports and a relevant portfolio.
- Calculate the cost per deliverable: price ÷ (posts + reels).
- Check the exit terms and who owns the creative files.
When DIY or a freelancer makes sense
If you post two or three times a week and can spend 5–6 hours on it, DIY with templates and our free caption generator works. As soon as you need consistent reels, multiple platforms and daily replies, a managed team is usually cheaper than your own time. Compare the options in freelancer vs agency vs in-house.
Related: Instagram growth in 2026.



