30-Day Social Media Content Calendar Template

This 30-day social media content calendar gives you a daily theme, format and platform so you can plan a month in one sitting and produce it in two short batch sessions a week. Copy the table into a spreadsheet, fill in your topics, and leave about 20% of slots flexible for trends and timely moments.

Need ideas to fill it? See 31 social media post ideas and 100 reel hooks.

Weekly themes

Week	Theme	Goal
1	Who we are	Awareness and trust
2	Teach something	Authority and saves
3	Proof and people	Credibility
4	Offers and community	Leads and sales

The 30-day calendar

Day	Slot	Format	Platform	Topic prompt
1	Intro	Reel	IG, FB, Shorts	Who we are in 15 seconds
2	Tip	Carousel	IG, LinkedIn	5 things to know before buying [product]
3	Engagement	Story poll	IG	This or that?
4	Proof	Static	IG, FB	Customer review graphic
5	BTS	Reel	IG, Shorts	How it's made
6	Offer	Static + story	IG, FB	Weekend offer
7	Rest / repost	Story	IG	Reshare customer tags
8	Tip	Reel	IG, Shorts	Common mistake + fix
9	Education	Carousel	IG, LinkedIn	Myth vs fact
10	Engagement	Question sticker	IG	Ask me anything about [topic]
11	Proof	Reel	IG, FB	Before/after
12	Tip	Text post	LinkedIn	A lesson from a recent project
13	BTS	Story series	IG	A day at [business]
14	Offer	Reel	IG, FB	Product in action + CTA
15	Flex	Trend	IG, Shorts	Adapt a trending audio
16	Tip	Carousel	IG, LinkedIn	Step-by-step how-to
17	Proof	Reel	IG, FB	Customer testimonial
18	Engagement	Meme	IG	Relatable industry meme
19	Education	Reel	IG, Shorts	FAQ answered in 20 seconds
20	People	Static	IG, LinkedIn	Team or partner shout-out
21	Offer	Story countdown	IG	Limited slots or stock
22	Tip	Reel	IG, Shorts	Quick hack
23	Proof	Carousel	IG, LinkedIn	Mini case study
24	Engagement	Quiz sticker	IG	Test your knowledge
25	BTS	Reel	IG, Shorts	Packing or delivery day
26	Education	Carousel	IG, LinkedIn	Price breakdown
27	Offer	Reel	IG, FB	Bundle or combo offer
28	Community	Live	IG	Live Q&A
29	Flex	Trend	IG, Shorts	Timely moment
30	Recap	Reel	IG, FB, LinkedIn	Month recap + what's next

Calendar columns to track

Date | Platform | Format | Theme | Hook | Caption | CTA | Hashtags | Asset link | Owner | Status | Published link | Results (reach, saves, shares, DMs)

Weekly production workflow

Monday (30 min): confirm topics and write the hooks.
Tuesday (2 hours): batch-shoot 3–4 reels.
Wednesday (1.5 hours): design carousels and static posts; write captions.
Thursday (30 min): schedule everything; queue stories.
Daily (15 min): reply to comments and DMs; post stories.
Friday (20 min): review the numbers; note the winners for next month.

Speed up captions and hashtags with our free caption generator and hashtag generator. Check image sizes with the social image size guide.

Festivals and key dates

Add these to your calendar each month: national holidays, regional festivals (Diwali, Eid, Onam, Pongal), shopping events, industry days, and GCC dates like UAE and Saudi National Day. Grab ready copy from our festival greeting templates.

Let us run it

RapBooster's SMM plans plan, create, post and manage your channels, from ₹14,999/month (excl. GST) for Instagram and Facebook.

Quick answers

Questions readers ask.

How far ahead should I plan social content?

Plan a month of themes, but produce one to two weeks ahead so you stay flexible for trends and news.

What tool should I use for a content calendar?

A shared spreadsheet or Notion board works well. Most scheduling tools also have calendar views.

How many posts per week?

For most small businesses: 3–5 feed posts including 2–3 reels on Instagram, 2–3 posts on LinkedIn, and daily stories.

Keep reading

All articles