Pricing & How-To
RapBooster Growth Team
Google Ads in India has no fixed price: you bid in an auction and pay per click. Typical CPCs range from under ₹10 for low-competition local searches to ₹200+ for competitive categories like insurance, loans, education and B2B software (approx., as of Sept 2026). Most small businesses should plan ₹15,000–₹30,000 per month of ad spend to start, plus a management fee if you hire help. At RapBooster that's a flat ₹8,000–₹50,000 per month per platform, depending on your spend tier.
Typical CPC ranges in India (approx., Sept 2026)
| Industry / intent | Typical CPC range |
|---|---|
| Local services (salon, repair, tuition) | ₹8–₹40 |
| Retail / e-commerce product searches | ₹5–₹30 |
| Real estate | ₹20–₹120 |
| Healthcare / clinics | ₹15–₹80 |
| Education / coaching | ₹20–₹150 |
| Insurance / loans / finance | ₹50–₹250+ |
| B2B SaaS / software | ₹40–₹200+ |
These are ballpark figures. Your actual CPC depends on keywords, match types, Quality Score, location, time of day and competitors. Check real estimates in Google's Keyword Planner.
How to set a starting budget
Work backwards from what a customer is worth:
- Estimate the CPC for your keywords (say ₹30).
- Estimate the landing-page conversion rate (say 5%) → cost per lead = ₹30 ÷ 0.05 = ₹600.
- Estimate lead-to-customer rate (say 20%) → cost per customer = ₹3,000.
- Compare with customer value. If an average customer is worth ₹10,000+, you're profitable.
- Budget for data: aim for at least 30–50 conversions a month so the algorithm can optimise.
Use our free ROI calculator to model this.
What agencies charge to manage Google Ads
| Model | Typical in India | Pros | Cons |
|---|---|---|---|
| % of ad spend | 10–20% | Scales with budget | Incentive to push spend up |
| Flat monthly fee | ₹8,000–₹60,000+ | Predictable | Must match the scope |
| Performance-based | Per lead or sale | Aligned incentives | Hard to set fairly; tracking disputes |
RapBooster management fees (per platform, per month, excl. GST)
| Tier | Your monthly ad spend | Fee |
|---|---|---|
| Starter | ₹0–₹20K | ₹8,000 |
| Growth | ₹20K–₹50K | ₹16,000 |
| Scale | ₹50K–₹1L | ₹30,000 |
| Enterprise | ₹1L–₹2L | ₹50,000 |
Longer plans save more: 9 months saves 12% and 1 year saves 18%. Ad budget is paid directly to Google. See Performance Ads plans or the Google & YouTube Ads service.
Hidden costs to budget for
- 18% GST on ad spend (claimable for most registered businesses)
- Landing page: a slow or generic page wastes clicks. See landing page best practices
- Creatives: images and videos for Performance Max and YouTube
- Tracking setup: GA4, conversion tags and call tracking
- Your team's response time: leads that wait hours go cold
Five ways to lower your real cost per lead
- Use exact and phrase match for high-intent keywords; add negatives weekly.
- Send traffic to a focused landing page, not your homepage.
- Track every conversion: forms, calls and WhatsApp clicks.
- Respond instantly: route leads to WhatsApp with an automated first reply.
- Split brand and non-brand campaigns so you can see true performance.
Related: Meta ads for small business and UTM parameters explained.
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