A website in India costs roughly ₹25,000 for a high-converting landing page, ₹50,000–₹80,000 for a 5–10 page business site, and ₹1 lakh (₹1,00,000) and up for custom builds with integrations. RapBooster's fixed plans are Starter ₹24,999, Growth ₹54,999 and Enterprise from ₹99,999, all one-time and excl. GST, with 100% ownership.
What drives website cost?
| Factor | Low cost | High cost |
|---|---|---|
| Pages | 1 (landing) | 15+ |
| Design | Template-based | Fully custom UI/UX |
| Platform | WordPress | Custom Next.js/Laravel |
| Content | You provide it | Copywriting and photography included |
| Features | Contact form | Bookings, payments, portals, APIs |
| SEO and speed | Basic | Advanced technical SEO and performance |
| Revisions | 2 rounds | Unlimited within scope |
| Timeline | Standard | Rush |
RapBooster website plans (one-time, excl. GST)
| Plan | Price | Best for | Includes | Timeline |
|---|---|---|---|---|
| Starter | ₹24,999 | Startups, portfolios, landing pages | High-converting single page, mobile-first, WhatsApp lead form, 2 revisions | 1–2 weeks |
| Growth | ₹54,999 | Small and medium businesses | 5–10 pages, CMS, on-page SEO, speed optimisation, 4 revisions | 3–4 weeks |
| Enterprise | From ₹99,999 | Large and custom builds | 15+ pages, custom Next.js/Laravel, integrations and APIs, unlimited revisions within scope | 6–8 weeks |
Every plan includes 100% ownership of your code, design and content.
Hidden and running costs
- Domain: yearly renewal
- Hosting: shared, VPS or managed; depends on traffic
- SSL: often free, but confirm
- Maintenance: updates, backups, security patches
- Content updates: new pages, blogs, offers
- Plugins or licences: premium WordPress plugins or themes
- Email: business email (Google Workspace, Zoho Mail)
Ask any vendor for a year-one total, not just the build price.
Freelancer vs agency vs DIY builder
| Option | Cost | Pros | Cons |
|---|---|---|---|
| DIY builder | Low | Fast, cheap | Generic, limited SEO, time-consuming |
| Freelancer | Low to medium | Flexible | Reliability, continuity and scope risk |
| Agency | Medium to high | Process, team, accountability | Higher price |
| Fixed-plan agency (RapBooster) | Transparent | Clear scope, timeline and ownership | Custom work quoted separately |
Deep dive: freelancer vs agency vs in-house.
How do you get the most value?
- Know your goal: leads, sales, bookings or credibility
- Prepare content early: delays usually come from missing text and photos
- Prioritise speed and mobile: most Indian traffic is mobile
- Add WhatsApp lead capture: faster replies, more conversions
- Plan SEO from day one: page structure, titles and schema
Red flags when hiring
- No written scope or timeline
- Unclear ownership ("we'll host it; you can't move it")
- A very cheap price with vague deliverables
- No portfolio or references
- No mention of speed, SEO or mobile
What does the process look like?
- Discovery call: goals, audience, competitors, must-have features
- Sitemap and content plan: which pages, what each one must achieve
- Design: homepage and key page designs for approval
- Build: development on WordPress, a custom CMS or Next.js, depending on the plan
- Content and SEO: titles, meta descriptions, schema, speed optimisation
- Testing: mobile, browsers, forms, WhatsApp buttons, speed
- Launch and handover: training, access and 100% ownership transfer
Most delays come from step 2. Having your text, photos and logo ready saves weeks.
Budget examples by business type
| Business | Recommended plan | Why |
|---|---|---|
| Freelancer or consultant | Starter (₹24,999) | One strong page with a WhatsApp lead form |
| Clinic with 3–4 services | Growth (₹54,999) | Service pages, booking CTA, local SEO |
| Coaching institute | Growth (₹54,999) | Course pages, batch info, enquiry forms |
| Manufacturer or exporter | Growth or Enterprise | Product catalogue, inquiry flows, multiple languages |
| Portal or marketplace | Enterprise (from ₹99,999) | Custom features and integrations |
All prices are one-time and exclude GST.
What's included that people forget to ask about
- Mobile-first design: most of your visitors are on phones
- On-page SEO: titles, headings, meta descriptions and schema (Growth and above)
- Speed optimisation: compressed images, clean code
- WhatsApp lead capture: faster responses than email forms
- Ownership: you own the domain, code, design and content
Questions to prepare before you get a quote
- What's the one action you want visitors to take?
- Which 3 competitor or inspiration sites do you like, and why?
- Do you need bookings, payments or multiple languages?
- Who will update content after launch?
- What's your launch deadline?
The bottom line
A website is an investment that works 24/7. Pick the plan that matches your goal, understand the year-one total, and insist on ownership, speed and mobile-first design. Need something outside the plans? Request a custom quote.




