A logo in India costs anything from about ₹2,000 on a gig marketplace to ₹1 lakh (₹1,00,000) or more at a brand studio. For most small businesses and startups, the sweet spot is ₹5,000–₹25,000 for a professional logo kit: several concepts, colour and mono versions, vector source files and short usage guidelines. RapBooster's logo & brand kit starts at ₹4,999 (excl. GST).
What are you actually paying for?
A logo isn't just a picture. You're paying for thinking time, concept exploration and files that work everywhere your brand shows up: your WhatsApp display picture, shop signage, packaging, a favicon, an app icon.
| Price band | Who does it | What you usually get | Risk |
|---|---|---|---|
| ₹1,000–₹3,000 | Gig marketplaces, templates | 1–2 concepts, PNG/JPG | Template reuse, no vector file, trademark issues |
| ₹5,000–₹25,000 | Freelancers, design agencies | 3+ concepts, revisions, vector files, mini guidelines | Varies by vendor process |
| ₹25,000–₹1 lakh | Established agencies | Research, logo system, full brand kit | Longer timelines |
| ₹1 lakh+ | Brand strategy studios | Positioning, naming, identity system, guidelines book | Overkill for most SMBs |
What should a good logo kit include?
Make sure your final handover includes all of this, whoever you hire:
- Primary logo (horizontal and stacked versions)
- Icon or mark only, for WhatsApp DPs, favicons and app icons
- Colour, black and white (mono) versions
- Vector source files (SVG, AI or EPS), not just PNGs
- Colour codes in HEX, RGB and CMYK
- Font names and where to license them
- Clear-space and minimum-size rules
- A few mockups (card, signage, social post) so you can see it in use
If the vendor won't give you the source files, walk away. You'll need them for printing, embroidery, vehicle wraps and your trademark application.
What drives the price up or down?
- Number of concepts: three distinct directions cost more than one tweakable idea.
- Revision rounds: two rounds are standard; "unlimited" usually means "within the chosen concept".
- Research: competitor and audience research adds time but reduces the chance of a lookalike logo.
- Custom lettering vs a stock font: hand-drawn wordmarks cost more.
- The extras: business cards, letterheads, social templates and packaging are separate line items.
- Speed: rush delivery in 48 hours usually costs 25–50% more.
How RapBooster prices logo & brand work
| Option | Price (excl. GST) | Best for |
|---|---|---|
| Logo & brand kit | From ₹4,999 | New businesses that need a solid identity fast |
| Unlimited Design Starter | ₹39,999/month | Brands that need a logo plus ongoing creatives |
| Unlimited Design Growth | ₹79,999/month | Marketing teams running campaigns at scale |
Every logo kit includes three concepts, brand guidelines and all source files, and you keep 100% ownership. See Graphic Design plans or get a custom quote.
Five mistakes that make you pay twice
- Choosing a logo that only works big. Test it at 32px, the size of a WhatsApp DP in a chat list.
- Too many colours or gradients. They're hard to print on cloth, glass or a rubber stamp.
- Trend-chasing. What's hot this year dates fast. Timeless beats trendy for a mark you'll use for 10 years.
- Skipping a trademark search. Check the IP India public search before you print anything.
- No brand name check. Make sure the domain and social handles are available. Our free business name generator helps.
A logo brief template you can copy
- Business name and a one-line description
- Who your customers are (age, city, what they care about)
- Three words you want people to feel (e.g. trustworthy, quick, local)
- Two competitors and what you don't want to look like
- Where the logo will appear most (app, signage, packaging, social)
- Any colours you love or hate
- Deadline and budget range
A good brief easily halves your revision rounds.
What about GCC businesses?
In the UAE and Saudi Arabia, plan for a bilingual lockup (English + Arabic) from day one. Arabic lettering needs its own balance and spacing, and retrofitting it later usually means a redesign. Budget an extra concept round for the Arabic version.
The bottom line
Pay for a kit with source files and ownership, not a single image. For most Indian SMBs, ₹5,000–₹25,000 buys a logo that will last. If you also need a steady stream of social posts and ads, a monthly design plan is usually better value than paying per design. Read more about what goes into a brand identity kit.




