Explainer Video Cost in India (2026)

An explainer video in India costs roughly ₹7,500 for an AI-assisted video, ₹10,000–₹40,000 for 2D motion graphics or custom animation, and ₹50,000 to ₹1 lakh+ for live-action or premium animation. The price depends on length, style, script, voiceover and revisions. RapBooster's fixed prices are AI Explainer ₹7,500, Motion Graphics ₹10,000, Explainer Pro ₹25,000 and Real-human Video ₹50,000 per video (excl. GST).

Explainer styles and typical costs

Style	Typical price (India)	Best for	Turnaround
AI-assisted explainer	₹5,000–₹15,000	Social posts, product updates, training	2–4 days
2D motion graphics	₹10,000–₹30,000	SaaS features, app walkthroughs	1–2 weeks
Custom character animation	₹25,000–₹80,000	Homepage hero, brand story	2–4 weeks
Whiteboard	₹10,000–₹30,000	Education, processes	1–2 weeks
Live-action / real-human	₹50,000–₹2 lakh+	Trust-heavy products, ads	2–4 weeks
3D product animation	₹60,000–₹3 lakh+	Hardware, D2C premium	3–6 weeks

What drives the cost?

Length: each extra 30 seconds adds scripting, design and animation time.
Script: do you provide it or does the studio write it?
Illustration style: templated assets are cheaper than custom characters.
Voiceover: AI voices are included; professional artists cost ₹3,000–₹8,000; celebrity voices ₹15,000+.
Languages: each regional-language version adds cost (about +₹2,000 per language for voiceover at RapBooster).
Music and SFX: stock-licensed vs custom composed.
Revisions: two rounds are standard. Scope changes after the storyboard cost extra.
Cut-downs: 9:16, 1:1 and 16:9 versions for different platforms.

RapBooster video pricing (excl. GST)

Package	Price	Includes
AI Explainer	₹7,500/video	Script, AI voiceover, AI visuals, up to 60s
Motion Graphics	₹10,000/video	2D motion design, voiceover, up to 60s
Explainer Pro	₹25,000/video	Custom animation, pro voiceover, up to 90s
Real-human Video	₹50,000/video	Actors and shoot, script and edit, platform cut-downs
Reels Pack	₹20,000/month	8 reels: hooks, edits, captions

You own 100% of the final files. See video production plans or learn more about product explainer videos.

How to brief an explainer video

The one message: what should a viewer remember?
The audience: who they are and what they already know.
The problem → solution → proof → CTA structure.
Must-show screens or product shots.
Tone: playful, premium, technical or friendly.
Where it will run: website, ads, WhatsApp, a sales deck.
Deadline and languages.

Get more value from one video

Cut it into three 15-second ads and a 9:16 reel.
Put it on your website hero and pricing page.
Send it in WhatsApp broadcasts to warm leads.
Add captions: most social video is watched on mute.

The bottom line

For quick, frequent content, AI explainers at ₹7,500 are hard to beat. For your flagship "what we do" video, invest in Explainer Pro or real-human video. It's the asset you'll use for years. Compare approaches in AI video vs real-human video.

Quick answers

Questions readers ask.

How long should an explainer video be?

60–90 seconds for a product or service overview; 15–30 second cut-downs for ads and reels.

Is an AI explainer video good enough?

For social posts, internal training and quick product updates, yes. For your homepage hero or a big ad campaign, custom animation or real-human video usually builds more trust.

How long does production take?

An AI explainer can be ready in 2–4 days. Custom 2D animation typically takes 2–3 weeks, including script and revisions.

Keep reading

All articles