Customer Relationship Management (CRM) is a term that refers to the management of customer relationships. It’s a method or process for learning more about a customer’s wants and desires in order to build closer relationships with them. Although CRM has numerous technology components, thinking about it solely in technological terms is a mistake. CRM can also be thought of as a method that helps to gather together a variety of data on customers, sales, marketing efficiency, responsiveness, and market trends. CRM enables firms to obtain insight into customer behaviour and value by combining technology and human resources.