Lead generation is the process or technique of informing potential customers about a company’s service or product in order to pique their interest and increase the number of leads in a sales pipeline.

Rapbooster specialise in providing businesses with qualified leads. The method of generating leads is actually rather simple. We creates a website for your product or service, or forms agreements with multiple websites to promote and advertise it. These directories or informational sites are where consumers can fill out an online quote request form. This document is sent to the agency. The information provided by the buyer is verified and matched with the right providers. These matching leads are then sent to potential providers via email, complete with contact information and purchase requirements.

A sales ready lead satisfies the budget, authority, need, and timing criteria, which are usually expressed by a lead score. A qualified buyer who is ready to talk to a salesperson to figure out what solutions are available to address their problem is referred to as a sales ready lead.

Selling solutions is all about resolving issues. It’s a sales practise that tries to let salespeople actually engage with customers, educate them on how to solve their problems, and then worry about selling them something. The goal is to make the salesperson become more like a trusted advisor rather than merely a salesperson.